![]() That may have worked well back in the day, but for a mobile device, that’s not how people learn. You bought the whole program, sat down at your computer, and learned the language in long sittings like it was a virtual class. You might remember the old days of Rosetta Stone when the product was CD-ROM based. The company faced a lot of well-deserved criticism for this claim. Business Model as User Experience: Rosetta Stone Rosetta Stone used to claim that you could learn a foreign language the same way a child does if you just bought their program. That’s just user preference, right? Actually, there’s another reason why Duolingo has a better user experience than Rosetta Stone: its business model. The gamification makes the learning experience seem achievable and users can track their progress. Why are fun and learning considered mutually exclusive? Duolingo might not have a trademarked framework for language learning, but it’s more effective at teaching languages simply because it engages the user. If you’re tired of playing games and ready for real experiences, come learn with us.” “Rosetta Stone is different because it works. If you actually want to learn, then get our product” vibe. Each unit emphasizes different vocabulary and language skills. Rosetta Stone® features 12 or 20 units of content, depending on the language. ![]() Intentionally or not, Rosetta Stone gives of this kind of vibe: “If you want to have fun, go get the Duolingo. Rosetta Stone Language Unit Descriptions. Screenshots of Rosetta Stone by the author. ![]()
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